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On occasion we analyze it to determine what is most effective
about our site, to help us identify ways to improve it, and eventually, to
determine how we can tailor the site to make it more effective. We may also use
data for other purposes, which we would describe to you at the point we collect
the information.
We do not generally seek to collect sensitive personal data
through this site other than for the purposes of the site. If we do seek to
collect such data, we will ask you to consent to our proposed uses of the data.
We may also collect some sensitive personal data incidentally. By providing us
with unsolicited sensitive personal data, you consent to our using the data
subject to applicable law as described in this notice.
The references to "sensitive personal data" are to the various
categories of personal data identified by European and other data privacy laws
as requiring special treatment, including in some circumstances the need to
obtain explicit consent.
These categories comprise personal identity numbers, personal
data about personality and private life, racial or ethnic origin, color,
nationality, political opinions or convictions, membership of political parties
or movements, religious, philosophical or other similar beliefs. | 
